Content Marketing

Our Top 5 Sessions from INBOUND 2021

HubSpot’s INBOUND 2021 conference was a fully immersive, online experience that provided dozens of informative sessions covering all aspects of marketing. Centered around the latest business trends, interactive conversations, and actionable key takeaways, INBOUND 2021 gave tens of thousands of global attendees an opportunity to connect with industry experts in order to broaden their marketing horizons.

If you weren’t able to attend and are looking for some guidance on where to start, your friendly marketing team at All Around Creative is here to help! We divided and conquered these courses over the three days of the conference, and we’d like to share our top 5 favorite sessions that you can check out on-demand right now!

How to Drive Impact with Marketing Data and Analytics

In this session, host Caitlin Clark-Zigmond of Intuit explores why it’s important to move beyond ad hoc reporting in order to find a more strategic approach. Caitlin states that marketing is all about achieving a balance between art and science. She does this by creating customer focused campaigns, positioning them with compelling offers, and then using the data gathered to support future decisions by finding patterns through experimentation. Data can be used in every form of business, which can help guarantee that we are utilizing our efforts, time, and money in the right areas. 

Why Working Remote is More Toxic Than in Person: Lessons for Leaders in the Hybrid Workforce

John Dumas, host of the Entrepreneurs on Fire podcast, interviewed Wistia Founder and CEO Chris Savage about the challenges of managing a business remotely. Chris emphasizes that remote and hybrid companies can keep employees productive, but it’s still challenging for them to go through big changes. This is because all the systems of feedback that exist in-person don’t exist remotely. To avoid this pitfall, you must be intentional with your communication. Some of their best practices for remote and hybrid work communication included establishing morale and reinforcing culture in the workplace, having formal and informal lines of communication, and creating monthly team Q&A sessions.

Creativity Thrives in Constraint: How Successful Brands Create Video Content

There is a lot of video content out there today, and navigating through all the best practices and hottest trends can be a bit overwhelming. In this session, hosts Carly Potcok and Charlene Tassinari of Canva + Co. do a fantastic job guiding us through the digital landscape. With each social platform providing different opportunities for video, it’s important to know how to approach each one, and to make sure you tailor your content for different audiences. Carly and Charlene provide examples of how to successfully create a video that blends latest trends with fresh ideas, and how to keep user’s expectations at the forefront while staying true to brand. Creating video with intent goes a long way for newcomers and veterans alike.

Killer SEO Strategies Through Product Design Methodology

When it comes to SEO, strategies are constantly evolving. Keyword-driven SEO is vanishing while user-centric SEO is moving to the forefront. Tony Verre of The Integer Group uses this session to teach us how to apply product design methodologies to our search process, building a content experience that wins Search. By exploring the nitty-gritty of user-centric SEO, search need states, customer marketing personas, and much more, Tony explains the many ways to create a strong entity establishment and an amazing content experience.

Google Ads Hacks: Tips & tricks to High Performing Google Ads Campaigns for eCommerce and Lead Generation

Kasim Aslam, Founder and CEO of Solutions 8, offers up some tips and tricks for creating high-performing Google Ads campaigns in this jam-packed 30-minute session. Precise and to the point, Kasim hits 6 major topics when covering best Google Ads tactics: Basic Google Ads Tips, Google Conversion Tracking, Creating Campaigns, Creating Landing Pages, eCommerce Tips, and Product Feed Tips. Google Ads is a vast marketing tool with so many gizmos and gadgets that it can make your head spin, so for Kasim to pinpoint specific ways to utilize the tool is beyond helpful, even to those who are well versed in it.

INBOUND 2021 was a fantastic and unique experience. We found that the content was timely, the sessions were engaging, and ease-of-access was extremely convenient. You’ll find that most sessions are now on-demand, so we hope that this list helps you get off on the right foot when creating your next bit of engaging content!

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