Denton Vacuum

Comprehensive Marketing Program

Content Development, Digital Marketing, Graphic Design, Program Strategy, Video/Animation, Web Development

Denton needed to kick their marketing efforts into high gear and generate more qualified leads to fill their sales funnel. They also needed to formalize their sales processes, and were looking to reposition their brand with a new website.

Denton Vacuum homepage on laptop screen

Sales funnel

Start with Sales

First, we enabled the sales team with a CRM built in HubSpot. We performed sales funnel analysis to design a lead qualification and marketing-to-sales handoff process, then automated it and trained the sales organization. We create sales tools and content (data sheets, battle cards, email templates and more) on an ongoing basis to keep the sales team running.

Introduce Inbound Marketing

We act as Denton’s full marketing department. We started by refining their core messaging and building personas. In year one, we redesigned their website, launched a blog and implemented their first lead generation campaigns, leveraging their deep subject matter expertise to establish thought leadership. Content marketing is a major part of our lead generation strategy to this day. Years later, we refreshed Denton’s online image by creating an entirely new website, with a modern design, new navigation, and improved features.

denton webpage on ipad

denton webpage on desktop

Denton Vacuum website on an iPad

See Transformational Results

To date, this program has delivered a 428% increase in marketing qualified leads and 328% increase in sales qualified leads. Traffic to the website increased by 75%, and their email marketing had a 187% increase in generated traffic. Their blog, which we write on a biweekly basis, is a major driver of that growth. With our marketing strategy, they’ve seen a 141% rise in form submissions.

Visit Website

Measure Everything

428%

Increase in Marketing Qualified Leads

328%

Increase in Sales Qualified Leads

141%

Increase in Form Submissions