Marketing Strategy
Your Marketing Roadmap
A marketing strategy is your roadmap to achieve your marketing goals. It’s a comprehensive plan that aligns your marketing initiatives, campaigns, and tactics with business outcomes. An expert strategy improves how you communicate about your products and services by incorporating knowledge of your customer needs.
An expertly coordinated marketing strategy enables your organization to execute marketing more efficiently for better ROI, capture more sales opportunities, keep customers satisfied, and ultimately, grow your business. It gives clear direction for teams and departments, and it unifies marketing activities so everyone works toward the same business goal.
How Can AAC Help?
All Around Creative can develop an annual marketing strategy or campaign-specific marketing strategy to achieve your goals. We know that not every marketing method works for every business, so we tailor our strategy to fit your company, industry, and customers.
We work with you to establish messaging, a target audience, product and service promotional points, optimal channels for distribution, and more. We define parameters for success, timelines and milestones, and KPIs to measure progress toward achieving them. Additionally, our expert digital marketers can implement your custom marketing strategy to ensure quality and timeliness.
What Our Clients Are Saying
AAC was a key partner in our digital evolution, supporting the implementation of a digital platform to enable us to expand our presence, better engage our potential market and begin to develop and grow our brand. Key elements included the execution supporting expansion of our social media base by 150%, our open rates and CTR for emailers by 20+% and 100+% respectively and adding over 20% to our active email subscription DB. Their continuous, ‘always-on’ responsiveness to the dynamics of our business helped us scale a very small team and move further toward a content-marketing driven approach for business growth.