Account Based Marketing Campaign Content

Content Development, Graphic Design, Program Strategy

Dozuki is a workforce instruction platform that brings together hands-on manufacturing with high tech training. As they prepared to launch an account based marketing (ABM) campaign, they required content and design for multiple digital ads, landing pages, and collateral, including an ebook, infographic, use case, and product guide, that showcased the breadth, versatility, and simplicity of their platform. With an organized map of how each piece is related, AAC studied Dozuki’s product, ideal customer persona, and sales cycle to craft content that enticed buyers along their journey and aligned with Dozuki’s brand.

Dozuki on a desktop

Dozuki collateral on a table

The Creative Process

Our team reviewed and digested persona and positioning documents along with brand guidelines to create a specific marketing campaign. This eye for detail allows us to efficiently build a campaign that showcases Dozuki’s platform as a solution. Collaborating directly with the client nurtures a team methodology that assists us in the creation of the campaign assets.

Dozuki site on a laptop mockup

Eye for Design

Our in-house design team developed materials that expanded on Dozuki’s established brand guidelines. This brand consistency guides the strategy and messaging of ebooks and infographics, shaping Dozuki’s perception with their target audiences.

Dozuki Flyers

Dozuki on a cellphone

Communication Builds a Great Campaign

Maintaining open communication between All Around Creative and Dokuzi ensured the final products were delivered on-time and satisfied both the technical and content goals of the ABM program. With a campaign that required creating such an abundance of content in such a short timeline, AAC hosted weekly meetings, emailed weekly project status updates, and conducted live-editing workshops to ensure clear communication with the client.