HubSpot Optimization and Blogs
Content Development, Digital Marketing, Graphic Design
SetSail is a sales data platform that automates capturing sales activity, provides revenue intelligence, and improves sales performance for RevOps. They partnered with All Around Creative to meet their goal of widen their market presence and providing thought leadership. Our expert teams of content writers and digital marketers created and implemented an extensive marketing initiative to increase sales, optimize conversion rates, and enhance customer engagement.
Structured for Success
To improve sales and search engine rankings, we developed blog content to attract top-of-funnel and middle-of-funnel leads to fill their sales funnel. We leveraged HubSpot’s lead scoring functionality to create and implement structured workflows to increase their qualified leads and conversion rates.
Our approach to their blog content played a pivotal role in attracting leads, and the HubSpot workflows we built helped close more deals.
Content is Key
Our writers and designers developed a content schedule, blog posts, landing pages, email templates, and newsletters to support the new strategy. The web content was crafted to be concise, impactful, and engaging to appeal to busy clients and leads.
Good-Looking Lead Capture
Our digital marketing team created HubSpot landing pages that automated the lead capture process to capitalize on the traffic generated. AAC created a custom HubSpot theme to maintain the integrity of the design, enabling extensive CRM functionality and giving the client the ability to make on-brand pages in the future.
A Strong System in Place
SetSail achieved its goals of improving brand visibility and sales. Our approach to their blog content played a pivotal role in attracting leads, and the HubSpot workflows we built helped close more deals. With strong coordination between marketing and sales, captivating designs, and compelling content, SetSail set course for more revenue.